Breaking News! Initialiste is Here.

Advanced Scalp and Hair Concentrate

Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty:

  1. Strength
  2. Shine
  3. Softness
  4. Substance

9 out of 10 women* saw a visible difference in their hair texture after one week.

With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.** The new Must-Have for all hair types.

Maximize the potential length of your hair. Keep it longer and stronger as it grows.†

89% agreed that their hair is SHINIER

87% felt that their hair is thicker with MORE SUBSTANCE

86% felt that their hair is STRONGER and SOFTER to the touch

*Consumer use test over 7 days **In a brushing test compared to a non-conditioning shampoo †Reduces breakage so hair can grow longer

  • Lightweight, silky texture
  • Absorbs instantly without residue
  • Fresh and delicate fragrance
  • Targeted pipette application

Learn more about Initialiste >>